Superstar quarterback Tom Brady may be loyal to only one NFL team in the replica watches world, the six-time super bowl champion just switched sides. IWC Schaffhausen lately announced that Tom Brady has become their official brand ambassador.
That surprised some, since Tom Brady has been a brand ambassador for TAG Heuer since 2015. Tag heuer’s special edition ‘Tom Brady’ Carrera chronograph is in New England Patriot colors and comes with his signature. We can only assume that his contract with TAG is over and the IWC has signed him up on its growing list of sponsors.
Tom Brady has been seen wearing many different IWC replica watches this year. At the Met Gala in May, he was photographed wearing the “longest flight” version of the latest timepiece, Spitfire, as well as the limited edition version of the Portuguese calendar 150 years. In addition, Brady’s personal collection includes a pilot watch called TOP GUN Miramar, according to IWC. 
In terms of the new partnership, Tom Brady said: “I am honored to be working with IWC Schaffhausen, a brand I have long desired, not only for their timeless design, but also for their precise engineering and attention to detail.””I am delighted to be part of the IWC family and look forward to working with their talented team to share the brand’s unique legacy around the world.”
Tom Brady joins a growing list of IWC brand ambassadors, including Oscar-nominated actor Bradley Cooper and five-time formula one world champion Lewis Hamilton. While we can’t imagine the Schaffhausen watchmaker launching a replica watch in memory of Tom Brady, the brand is “looking forward to revitalizing their partnership with many exciting new products”.
It’s no secret that top Swiss watch brands are vying to dominate the U.S. market, and despite the sport’s turmoil, soccer is king in those areas. Maybe in the near future, we’ll see more NFL players become brand ambassadors.